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get-the-right-direction-and-data-before-you-launch

Get the Right Direction and Data Before You Launch

If you are going to start new business or want to launch new services, data gathering and utilization is a mandatory task for successful execution of any product or services launch. You must be aware of the latest scenario and techniques that requires getting perfect data about your field at appropriate time according to your business theme.

If I give simple example:

A keyword “New year party “ has been searched million times in Google in December and November month. So if you want to start your own business which provides all things to use in party for decoration then September is the best month for your business set up and you must be ready in next month to expand you business and to get more customers. You need to start your advertising campaign in previous month. So my point is you must be aware of market demand of your business and services that you provide at appropriate time. Someone has also written nice sentence “Precaution is better than cure “. So based in this data you can make effective marketing plan and can estimate profits or revenue that you want to generate from market.

So here we are going to talk about different platform from where you can collect this data and can get best results for your business. Some of this is very basic and common method where others would be new to you if you do not have much knowledge about internet and Google techniques. You can use any professional service from other companies or in some cases you can do it on your own by little research. So here we are going to discuss bout the survey and polls.

Interactive Survey or Paid Survey

If you have large money to invest in your business and selling each piece of products generate high profit, then you should allocate some minor percentage of your money to paid survey. Surveys are the best option to gather right information about your products in market.

Here’s how any survey distribution company works.

  • First, they will do research about your business and products. Based on this, they will decide right audience for you that suit best for your business and geographical location in which you can provide services.
  • After getting this data they would search for the platform from where they would get data and right people. Based on this they would design form typically called survey form that would be given to people related to your products or services.
  • After finishing above procedure they would gauge data and gives you result according to your requirement.

Let me explain you with simple example:

Suppose Microsoft wants to release new operating system. So before launch of this system, students in engineering colleges and all other ordinary people who are using computer would be its primary audience to target and people in United States would be its geo graphical location where it would release this system. So the form regarding to this must be able to get opinion about its new features that it would add and weather people are happy to adore this new system or not .

Here are some points that you must be aware of before choosing any survey distribution service.

  • You need to choose survey distribution service according to your business theme and the audience you want to target.
  • You must be aware of industry where this survey company expert is.
  • You must ask for previous work of survey design form and you must be aware of from where they are gathering data for you. There are lots of scams that in this so you need to be very careful when choosing any survey distribution service.

I hope my article has given you enough ideas on survey distribution service and things to keep in mind before choosing any survey distribution service.

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Increasing Sales Volume Significantly Through Local Online Advertising

The entire online advertising process begins with your website. Over 90% of the websites on the Internet today are not geared properly for success. These days it’s very easy to find a web designer to create a nice looking website but, unfortunately, a nice looking website is only the tip of the iceberg. Your local business success depends on a lot more than just a pretty website. At the very least, your website should contain some sort of “call to action” as well as professionally written ad copy. Most web designers are not business oriented and therefore do not understand what a call to action is. Most web designers are also not professional copywriters.

The success of any local business depends solely on sales volume. It’s been said in business time and time again that “volume fixes everything.” And these days your advertising dollar is more important than ever. If your current marketing budget is not returning a high enough sales volume to churn out a decent profit, then it’s time to make a change. The first question for most business owners is “where do I begin?”

Let’s start with a few facts. Most local business owners have a limited budget, very little free time and extremely limited knowledge of how the Internet works. But they know for certain they should be advertising online within their local community. Many local business owners have already taken the plunge into the online community but are now scratching their heads trying to figure out why their website is not working as well as they thought it would. And that brings us back to the question of “where do I begin…”

The entire online advertising process begins with your website. Over 90% of the websites on the Internet today are not geared properly for success. These days it’s very easy to find a web designer to create a nice looking website but, unfortunately, a nice looking website is only the tip of the iceberg. Your local business success depends on a lot more than just a pretty website. At the very least, your website should contain some sort of “call to action” as well as professionally written ad copy. Most web designers are not business oriented and therefore do not understand what a call to action is. Most web designers are also not professional copywriters.

If you are not properly educated on at least the basic fundamentals of how the Internet actually works, then it’s going to be extremely difficult for you to shop around for a web designer that not only builds a great looking website with a call to action, but also has the ability to make sure your website is optimized for top performance on major search engines like Google, Yahoo and Bing. If your website is built on an old platform like HTML, then it’s going to be nearly impossible for you to compete with other business owners in your local area who are using a more advanced platform like WordPress or Joomla.

A “platform” is simply the type of construction that was utilized to build your website. You could actually take two identical websites that looked exactly the same, and if one was built on an outdated HTML platform and the other one on a WordPress platform, they would perform very, very differently on the Internet. And even if you are using a platform like WordPress, there are still over 1 million plugins to sift through to make your site optimized for the search engines. In other words, a Web designer who is not skilled and proven in business and/or who does not understand the intimate details of Google and Yahoo’s algorithms is not qualified to work for you, hence the reason why so many local business owners have websites that are costing them money month-after-month rather than bringing in additional revenues and a significantly higher sales volume.

If your local business already has a website and your website is not helping to attract more customers and increasing your sales volume significantly month after month, then unfortunately your web designer has very little knowledge of business and/or search engine optimization.

As a local business owner, your job is to save money every chance you get, but your website is something that you should not try to cut corners with. Your website, along with proper advertising, can be more effective than any form of off-line advertising you can possibly think of including the yellow pages, newspaper ads and even radio advertising. The world is changing rapidly, and so is the way that most consumers find products and services in their local marketplace. If you cannot be found, you are losing valuable sales volume that could mean the difference between profits and bankruptcy.

There are several techniques available to help you decide whether or not to utilize a particular advertising company to help you promote your local business online. The first thing you should do before choosing an online marketing agency is to look at their overall ranking. There is a Google owned website called Alexa.com that ranks tens of millions of websites on the Internet based on their quality, value and traffic. If you visit Alexa.com and type in the website address of the company you are contemplating using to build your website properly (both on the front end and the backend), they should have a good “Alexa ranking.” If they are not at least in the top 1.5 million and they have a copyright date on their website of more than one or two years, then look for someone else.

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